Project:

 

        The project was a design challenge to show case a modern aspect of a classic brand. 

        

        Duration: 1 Month (June 2020)

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        Responsibilities: Research (online); UI design; Multi device exploration.

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        About the Project: The challenge involved a large amount of research on a variety different brands focusing 

        appealing to a newer/younger audience, with different expectations of the brand. 

        The user in this case is an individual that is social conscience, able to use technology but still in-touch with 

        celebrity culture. With that comes a need to keep up with fashion trends and shop on the go, on an easy

        well-formatted site.

        

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        Results: Some of the KPI's of this project would be more sales conversions on specifically celebrity collaboration,

        more online sale by a new demographics.