Project:

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       This project was divided into two parts, the UI Design and research a problem faced by the company

 

        Woolworths redesign was a design challenge, to create a UI with certain business and technical constraints. The

         conceptual design required research, Hi-fi mock-up and multi-device explorations.

        

        Duration: 1 Month (October 2019)

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        Responsibilities: Research (surveys, interviews); UI design; Multi device exploration.

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        About the Project: The conceptual UI Design project was based on a research assignment on the same

        company.

        The results from the research yielded unhappy customers, who felt the current website was outdated and 

        difficult to navigate. The frustration created by the website often led customer to either shop at a different

        website or a different store entirely.

      

        The goal of the redesign was to encourage consumer to shop online entirely or to shop online for pick

        up/delivery,effectively decreasing queues and wait time in physical stores. The decreased number of in-store

        shoppers would enable more shopper to get the product they are looking for, therefore increasing customer

         satisfaction and increasing revenue. 

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         Our users are financially secure, busy individuals looking for quality whilst being short on time. They need to be

         able to find what they are looking, with accompanying suggestions in a timely fashion; order it and pick up the

         product on the way home from work. All without spending time in queues or be disappointed. 

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        The technical constraints would be down time for consumer facing aspects of the website and accurately 

        defining product categories in a manner that is easy for the customer to understand.  This all had to done

        whilst keeping multiple devices running.

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        Results: In theory the design and exploration met the needs of the customer and alleviated the pain points 

        identified through the research.  The concept also serves to increase customer retention and increase revenue

        which is a standard business goal.

        Working though this design and research taught me, sometime an impressive and futuristic store can come at

        the cost of a neglected online presence. That one aspect can really bring down a brand aesthetic.

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User Research :