Project:

 

        Zara redesign was a design challenge, to create a UI with certain business and technical constraints. The challenge

        required research, Hi-fi mock-up and multi-device explorations.

        

        Duration: 3 Month (October 2019)

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        Responsibilities: Research (surveys, interviews); UI design; Multi device exploration.

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        About the Project: The end goal of the project was to encourage consumer to purchase more from Zara online

        over a physical store. To achieve this goal, we had to understand what caused the consumer to leave without                     completing the purchase. 

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        Our target market and end-user is a tech-savvy person, who follows trends on social media and tires to emulate

        them. However, they are of a generation short on time and patience and require results promptly. The website

        does have features that accommodates those users looking for more detail, requiring a "search bar" feature

        or shopping a specific collection.

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        The user needs to be able to search of the item, seen in store or social media,  by  gender, type of garment, color

        or season/collection without wasting time scroll through a lot of unnecessary items. The changes to the UI of

        the website could not interfere with any of the back-end functionality of the website and had to be done in one

        day, as to avoid prolonged down-time.

        

         The largest KPI of the website was stated as an increase in consumers choosing online shopping and the 

         consumer completing purchase activities online than in a brick-and-mortar store, from a variety on sections

         within the store. With a multi-platform approach, to encourage online shopping from anywhere.

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        Results: It is important to revisit your interview notes and compare them to any other method you used to 

        communicate with the user. I found some of the survey results to be inconsistent with the interview notes, due to

        the user not being able to fully explain their point of view in a survey.

        More potential user said they would be more inclined to shop at the Zara online store now that they could more 

        easily navigate to the items they wanted.