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Staycation 

 

The app was created to be a one stop vacation planner.

Project:

 

        Staycation was a project that I worked on as a freelancer. I was the sole UX designer I worked on the project

        from inception to final design, including research, ideation and user-testing.

        

        Duration: 3 Months (January 2020 - March 2020)

        Responsibilities: Research (surveys, interviews); User testing (card sorting, affinity mapping, preference testing);            Prototyping; Wireframes.

Process:

Research

Empathize

Ideate

Prototype

Test

Implement

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Research and Discover:

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 User research:

      I conducted 6 interviews with people who are playing future travels, either alone and in groups. The age range of the    

      interviewees were between 24 and 40 years old. The following was the main takeaways from my research:

            1.   When planning for a trip, travelers say that the information is scattered. It is mostly all available on the internet but

                 trying to peruse through everything is time consuming and some of the information is hard to find.

            2.  Travelers want local tips regarding their destination

            3.  Travelers are worried and stressed that they will make avoidable mistakes.

            4.  Travelers are content with how they document their trips, which is through photos and videos posted on their

                  social media accounts.  

Interview Analysis :

        When I asked them about how they plan for their trips, most of the interviewees told me that they are able to find most

        of the information they’re looking for, but it would take them a while to find it as the information is scattered all over

        the web and communicate it to their entire group of friends. In addition, they would get this information from many

        different sources, which results in many tabs open on their internet browser and result in too much time spent on

        organizing the information on a external planning document.

        With regards to documenting trips, many of the interviewees take pictures and will upload them on social media. However,

        most of them did not express that this was an important part of their travel journey. They do it, but they’re relatively

        content with how they do it. Thus, I did not see a clear problem to solve with regards to preserving memories.

        Empathy Map:

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Affinity Mapping :


         After my research, I created an affinity map to organize my results and realized the need for a solution to make travel

         planning easier. I learned that travelers had more concern over how they planned for a trip than they did over how they      

         document their trips. I created an empathy map with the results of my interviews to assist with understanding

         and visualizing the users’ needs in relation to planning for trips.

Hi-Fi Mock-up :

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