Project:

 

        The project was a way to further explore the workings of a social media app, as well as the psychology of them.

        The project required research and Hi-fi mock-up.

        

        Duration: 2 Month (September - November 2020)

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        Responsibilities: Research (surveys, interviews); UI design; Prototyping.

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        About the Project: This project came about partly from my own frustration with the Facebook mobile app and 

        hearing complaints from others. The project started as a research project, to answer the question "what do

        people truly want from social media?" based on age, activities, knowledge etc. 

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        I used both informal questions and surveys in various areas, as the basis for the redesign. A recurring pain-point

        was an overly crowded home page, difficulty navigating groups and an extreme presence of Facebook gaming 

        for people who are unfamiliar with system.

        I tried to understand and then promote Facebook gaming in a way that would most appeal to gamers (content

        creators) and those who watch them, by including dark mode and responsive orientation. 

        Some other technical constraints would be the site not being down for too long and easy on-boarding.

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        By creating a home screen with a number of different options based on the user and the prevailing issue on the 

        time, we create an easy navigation and also manage to satisfy the business requirement of promoting Facebook 

        events and features. With separate fields the user can chose what they want to see, without affecting revenue

        from advertisers.

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        Results: When tested the design seemed to alleviate the pain-point mentioned above. Whilst some work is

        required to better understand the technical requirements and intern, enhance the design to better fit it to both

        the business and technical side.

        Working on this project gave me a better understanding of what different people think and feel about the

        evolution and amalgamation of social media.